Privacy Policy

1. This Privacy Policy

BuyYour Ltd t/a is committed to protecting your personal information and other data provided to us via this web site ("Web Site"). Please read this Privacy Policy carefully as it contains important information about the use of information that you provide to us. This Privacy Policy explains what information collects about you, and how we collect and use your browsing information, including setting out the circumstances where we could provide it to third parties. You should also read the separate Site Visitor Agreement applicable to this Web Site.


2. What information do we collect and what do we do with it?

2.1 To take advantage of some of our services you will be required to log on or register with the Web Site. We may use your IP address to help diagnose problems with our server and to administer our Web Site. The information will be collected when you register with the Web Site in order to use any of the services available via the Web Site.

2.2 If you choose to advertise on the Web Site certain personal information or data (including credit card and billing information) about you will be captured electronically or otherwise. In the event that such personal information or data is part of your advert, such personal information or data will be posted to the Web Site and may by viewed by users of the Web Site.

2.3 We may use the information that we collect to personalise your experience on the Web Site, to help you log on in future and to continue to use the Web Site, and to help us select services or materials for inclusion on the Web Site that may be of interest to you. We may need to pass your information to third parties who help us to maintain, administer or develop the Web Site but, if so, that information is only given to those third parties for that limited purpose.

2.4 We also monitor traffic patterns and usage of our Web Site to help us improve our Web Site design and layout. We may pass this information to our partners or other third parties but it will not contain any personally identifying information.

2.5 BuyYour Ltd may want to contact you to notify you of news about BuyYour Ltd, changes to the Web Site, special events or new services or products that we think may interest you. BuyYour Ltd may also use your details and information to communicate to you offers for services or goods from other websites owned by BuyYour Ltd group or other companies which we think may be of interest to you. However, BuyYour Ltd will not contact you for these purposes unless you authorise us to do so by opting in, either by ticking the relevant boxes (i.e. during registration on the Web Site) to authorise BuyYour Ltd to make such contact, or you provide such authorisation in writing to BuyYour Ltd or electronically via the Web Site (if applicable). If, at any time thereafter, you change your mind and would rather not be contacted by BuyYour Ltd (or the third parties described above) to receive such information, please send an email to with an explanation that you no longer wish to receive such information. In those circumstances, BuyYour Ltd will not contact you again in relation to the information described above in this paragraph 2.5. However, BuyYour Ltd and/or its group companies will still use your details to send you information and communications in relation to the services or products for which you have registered, if applicable.


3. Sharing of Information with Third Parties

3.1 Should you consent to us processing your personal data, from time to time, BuyYourCar may pass your details to carefully selected, trusted third parties so that they can also provide you with details of other services or products that might be of interest to you. If you do not wish us to do so, you should follow the procedure set out in paragraph 2.5 above and we will not provide your information to third parties for such purposes.

3.2 We follow security procedures as required by the UK Data Protection Act 1998, in the storage and disclosure of personal information that you have given us, to prevent unauthorised access to such information. At times we may let you know about the products or services provided by carefully selected third parties. We will only deal with partners who comply with the UK Data Protection Act 1998 as amended from time to time) and any other applicable data protection legislation or regulations, or with whom we are satisfied have appropriate measures to protect data. However, BuyYourLtd shall have no liability to you in respect of any breach of security by a third party.


4. Your Consent

4.1 Upon opting in for us to process your personal data, you acknowledge and agree that:

4.1.1 in the course of using this Web Site or registering with it and any services offered via this Web Site, certain information about you will be captured electronically or otherwise and transmitted to BuyYourCar or and, potentially, to any third parties as set out above or to third parties who host our web servers or assist us in maintaining this Web Site; and

4.1.2 BuyYourCar may send your information outside of the European Economic Area for processing or use in accordance with this Privacy Policy.

4.2 You consent to the use, storage, or processing of your personal information by BuyYourCar (or any third party BuyYourCar uses for carrying out credit checks) for the purposes of carrying out any credit checks in the event that you enter into any financial transaction with BuyYourCar.

4.3 If ordered by a court of competent jurisdiction to provide any of your personal information collected by BuyYourCar as described in this Privacy Policy, you consent to BuyYourCar providing such personal information to that court in accordance with the court's instructions.

4.4 By using this Web Site and consenting to the processing of your personal data, you expressly agree to the collection and use of your information as set out above for the purposes set out in this Privacy Policy.


5. Data Protection Indemnity

For the purpose of the Data Protection Act 1998, you acknowledge that in the course of you advertising goods or services on our Web Site, certain personal data about your employees, agents or subcontractors or certain personal data of third parties appearing in the advertising you requested to appear on our Web Site may be captured electronically or otherwise by us. If this is the case, you shall ensure that you have obtained the express consent of any employees, agents, subcontractors or any applicable third parties to the transfer of their personal data to us to use, store and process such personal information for the purposes set out in this Privacy Policy, including where such personal data forms part of the advertising and is posted to the Web Site for accessed by users inside and outside of the European Economic Area. You shall indemnify BuyYourCar from and against all claims by any employees, agents, subcontractors or any third parties arising out of your failure to obtain the consent described in this paragraph 5.


6. Our Responsibilities - How does BuyYourCar protect Your Information?

6.1 When you enter into on-line credit or other payment card transactions (e.g. ordering advertising services on the Web Site), we use the secure services provided by GoCardless.

6.2 Areas of the Web Site where personal data is stored (e.g. used car dealer account information such as name and address) are password protected. You can help to preserve your privacy by never sharing your password with anyone else.

6.3 We limit our employees' access to your information about you to those employees who need to have such information to service your account. We emphasise to our employees the confidential nature of user information and the high level of importance that BuyYourCar places on maintaining this confidentiality.

6.4 Where payments are taken over the phone, call recordings are paused as the card details are given. The details taken are entered into the secure software provided by, and protected by, WorldPay.


7. 'Cookies'

7.1 Cookies - What is a Cookie?: A cookie is a piece of information that a web site transfers to the cookie file of the browser on your computer's hard drive. More information regarding the use of cookies can be found at

7.2 How to reject/deactivate Cookies: Most browsers accept cookies automatically but you have the ability to accept/decline cookies by altering the settings in your browser to prevent automatic acceptance of cookies. If you decline/disable cookies, you may not be able to use all the interactive features of the Web Site or the Web Site may not be available to you. To remove cookies from your web browser or to obtain further details on cookies, including information on persistent and session cookies, please go to

7.3 Why we use cookies

  • Cookies enable us to identify your device, or you when you have logged in.
  • We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features.
  • We use cookies to enhance the functionality of the website by storing your preferences, for example.
  • We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
  • We may use cookies to pre-populate forms and help you when contacting dealers about a vehicle you are interested in. may use online behavioural advertising cookies to enable us to tailor our display advertising and make it more relevant to you, but we will only use these with your explicit consent, as outlined in section 9 of this document.

We don't sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

If you wish to control what cookies are set on your device through the website then you can find out how to do this below.

7.4 Why we collect your data?

By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also allows us to provide targeted offers and services you may be interested to hear about.

7.4.1. Essential Cookies

These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function. For example our mobile site uses cookies to help us identify which of our readers is viewing the site on a mobile device.

7.4.2. Analytical Performance Cookies

We use these types of cookies to monitor our websites performance and how their users may use it. These cookies provide us with information that helps us provide better products to their users and also to identify any areas that may need maintenance. 

More information on how Google uses the data it collects from the website see here

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on:

7.4.3. Functional Cookies

Functional cookies are used to remember your preferences on our websites. This can be anything from remembering your city in a weather forecast or saving your username.

7.4.4. Behavioural Advertising Cookies/Third Party Cookies

With your explicit consent, we - and our advertisers/sponsors - may use cookies to provide tailored advertisements to you which we believe are relevant to you. More information about these cookies can be found at and details on how to disable them can be found at 


Online behavioural advertising is a way of providing advertisements on the websites you visit that are relevant to your interests. This is done by grouping together shared interests based upon previous web browsing activity. Advertising is then displayed to you when you visit a website which matches these interests.

Behavioural advertising is based upon your web browsing activity over a period of time - so it's different to advertising you may see when you're looking for something online using a search engine (eg Google) or on the website you may be visiting at a particular time.

As an example, you may be doing research in order to buy a car and read a number of different articles on a number of different websites. If a car manufacturer was part of an advertising network, they may think that you are interested in buying a car and serve you with one of their adverts for one of their cars. It is possible that from reading these articles elsewhere, you would see this advert on one of our (or someone else's) websites.

We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors.

We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information

7.5 How to control the use of cookies

You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use to surf the web not only allows you to see the cookies that you have got but also allows you to control their use.

You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all. It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience.

There are different levels of control too. You are able to prevent just third party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.

In order to manage your cookies, please select your browser from the list below and follow the instructions:

Desktop Computers:

Internet Explorer

Mobile devices:

Windows Phone


7.6 How can I prevent Online Behavioural Advertising?

Further to using your browser to controlling the use of cookies, there are also other ways that you can opt out of Online Behavioural Advertising.
The "Your Online Choices" page provided by the Internet Advertising Bureau (IAB), provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the IAB.

Flash Cookies

When you use one of our websites that uses Macromedia Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.
Flash Cookies are stored on your computer in a similar way to standard cookies, except they are stored in a different location. Due to this, it is not possible to block or manage Flash Cookies directly from your browser.
In order to manage or delete Flash Cookies, please visit Adobe's website, which provides full information by clicking here.

7.7 Useful information about Cookies

Further information about cookies can be found on the following websites:

8. Changes to Privacy Policy

We reserve the right to add to or change the terms of this Privacy Policy in our sole discretion, without prior notice to you. If we change this Privacy Policy, we will post the new Privacy Policy on the Web Site, and it will become effective from the time of posting to the Web Site. Please visit this Privacy Policy on a regular basis to make sure you have read the latest version and you understand what we do with your information. Wherever possible, we will give you notice of any changes prior to their implementation.


9. Ad Serving - Personalised, Non-Personalised and Opting In/Out

9.1 Personlised Ads

We use third-party advertising companies to serve ads when users visit our Web Site. These companies may use aggregated information (not including name, address, email address or telephone number) about the user's visits to this and other Web Sites in order to provide advertisements about goods and services that are of interest to the user. But we will only show this type of personalised advert if the user has given explicit permission to do so. See section 7.4.4 of this document for more information about how this works.

9.2 Non personalised Ads

Should the user not choose to opt in to have personalised adverts displayed to them, we may still display ads on the pages that the user is viewing, but the advertisements displayed will not be personalised. The adverts in this case will either be totally random or contextually relevant to the content that the user is browsing.

9.3 Opting In and Opting Out

As previously stated we will not show personalised ads without an explicit opt in from the user. However, should the user change their mind, (e.g. initially they opted in, but now they would like to opt out) they can email us at and let us know.


10. Feedback, Questions and Complaints

If you have any queries, problems, or complaints regarding our Privacy Policy or your personal data usage, then please e-mail us at

Or contact us by post at: BuyYour Ltd, Vesey House, Wylde Green Rd, Sutton Coldfield, B76 1QT.

If you're not satisfied with our response or believe our processing of your personal data is not in accordance with the law you can complain to the UK data protection regulator, the Information Commissioner’s Office. Further details can be found at