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On December 26, 1933 Jidosha-Seizo Kabushiki-Kaisha, Automobile Manufacturing Co. Ltd., was established and took over the Datsun division from Tobata Casting Co. Ltd. Less than a year later, they changed their name to Nissan Motor Co., Ltd.. Under Yoshisuke Aikawa, the first Datsun passenger car was produced in April of 1935. That same year, the company was able to export their vehicles.
They suffered serious production set backs due to both World War II and constant labor-management problems. They formed technical alliances with Aston Martin to recover from their set backs and by 1960 they were the first Japanese automaker to receive the Deming Prize for engineering excellence.
Nissan cars were a major force behind the rapid growth of the small car market in Japan in the sixties. Two energy crises in the 1970s brought them to the attention of the world, rapidly increasing exports because of their amazing fuel economy. Although they, like many automotive manufacturers, have faced financial difficulties, they have formed alliances with other car companies and have exceeded the profit and time goal of their comprehensive restructuring plan and are now working to increase their sales globally even more. They have also worked with Toyota on hybrid technology and were able to release a hybrid truck in Japan, the Atlas 20. More environmental friendly models are expected in the future.
Nissan Cars History and Background
Nissan Cars
Nissan is a Japanese automobile manufacturer. The Nissan Motor Company Ltd. is Japan’s third largest automobile manufacturer. Nissan’s VQ V6 engines have rated among the world’s ten top engines for the past twelve years.
Nissan Motors was founded in 1934 and built trucks, planes and various engines to help support Japan’s war efforts. The plant was eventually claimed however by American and Russian forces.
Nissan has a history of dealings with the United Kingdom; for instance, Nissan built Austin 7s in 1930, and in 1952 Nissan agreed to assemble and sell Austins maintaining the Austin trademark on behalf of the Austin Motor Company based in the United Kingdom.
In 1966, Nissan joined forces with the Prince Motor Company and the merger would then lead to the development of the Skyline, Gloria, and Infiniti brands.
In 1999, Nissan who was facing serious financial difficulties decided to merge with Renault. The alliance consists of Renault holding 44.3 percent of Nissan shares and Nissan holding only 15 percent of Renault shares.
Under new leadership the company has been able to turn around its financial situation. The President of the Nissan Corporation has been highly credited with the company’s turn-around and its new found success has been highly publicized.
Nissan has become a well-known and popular brand. Some favorite models today include the Nissan Murano, the Note, the 350Z, the Almera and the Patrhfinder. Other popular models include the Nissan Micra, the Patrol, the Primera, the Terrano, and the X-Trail.
The Nissan Murano is a top-end mid-size crossover SUV. The four-door wagon is slotted between the Nissan Xterra and the Nissan Pathfinder. The Murano comes with a 3.5-litre V6 engine and has been produced from 2003.
The Nissan Note is a mini MPV. The Note is spacious and has many features designed for family appeal. The Note is available in three specifications and provides enough space for even taller passengers to ride comfortably. The Nissan Note has been produced since 2004 but was first offered in the United Kingdom in 2006.
The 350Z is a compact sports car. It’s offered as a two-door coupe and as a two- door roadster. The 350Z was produced from 2003 to 2006 with a 3.5-litre V6 VQ35DE engine. The 350Z was produced from 2007 to the present with a 3.5-litre V6 VQ35HR engine.
The Nissan Almera is a small family car. The Almera is praised for its up-to-date technology and class-leading levels of equipment. The Almera also delivers excellent handling and minimal bodyroll. The Nissan Almera replaced the Nissan Sunny and was produced from 1995 to 2006.
The Nissan Pathfinder/Terrano is a mid-size SUV that originated as a compact SUV. The Pathfinder has been produced in three generations. The First Generation was produced from 1986 to 1995, the Second Generation was produced from 1996 to 2004, and the Third Generation has been produced from 2005 to the present. The Nissan Pathfinder became a mid-size SUV in 2005.
The Nissan Micra is a supermini. The Micra has been produced in three generations. The First Generations was produced from 1982 to 1992, the Second Generation was prodiced from 1992 to 2002, and the Third Generation Micra has been produced from 2002.
The Nissan Patrol is a four-wheel- drive. The Patrol comes in either two-door or four-door form, and is powerful and durable. The Patrol is used as a military vehicle in various countries. The Patrol was first introduced in Japan in 1950.
The Nissan Primera is a large family car. The Primera is available in three forms, either as a four-door sedan, a five-door liftback, or as a five-door station wagon. The Primera replaced the Nissan Stanza and has been produced from since 1990.
The Nissan X-Trail is a compact crossover SUV. The X-Trail offers all-wheel-drive with a 2.5-litre four-cylinder engine. The X-Trail will be succeeded by the Nissan Qashquai and the Nissan Rogue. Production of the X-Trail began in 2001.
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